HiTech Auto Care: Expanding the Horizon of Auto Service

For this campaign, I contributed as Co-Director and Director of Photography, collaborating with the production team to help reframe HiTech Auto Care’s services beyond car washes and into a broader automotive offering. Working with a comedic actress, the piece adopted a light, approachable tone designed to connect with audiences while maintaining brand credibility. The result was a narrative-driven campaign that expanded how the brand was perceived, using humor and visual clarity to communicate scope and personality.