Jhayco · Concert Promotional Video

This promotional piece supported a large-scale concert campaign, translating performance-driven messaging into a structured audiovisual asset aligned with campaign objectives. Serving as Director of Photography and Editor, I led principal footage capture and post-production, executing the visual approach within established creative direction to ensure consistency, pacing, and technical precision. A key sequence involved a controlled practical fire setup on a basketball court, captured during pre-dawn hours to balance ambient light with flame exposure. The execution required precise timing, coordination, and on-site decision-making within a high-energy production environment. The project reflects experience delivering visually controlled, performance-driven content for music and entertainment campaigns within collaborative production teams.