Jhayco · Concert Promotional Video

This promotional piece was developed to support a major live concert campaign for recording artist Jhayco, translating performance-driven messaging into a structured audiovisual asset aligned with campaign objectives. Serving as Director of Photography and Editor, I was responsible for principal footage capture and post-production execution, working within established creative direction to ensure visual consistency, pacing, and technical precision. A key sequence involved a controlled practical fire setup on a basketball court, captured during pre-dawn hours to align ambient light conditions with flame exposure and tonal balance. The execution required coordination, timing discipline, and careful production oversight within a high-energy campaign environment. The production reflects experience contributing to music and entertainment marketing campaigns within defined creative frameworks, delivering technically precise promotional content in collaboration with multidisciplinary teams.