Reyando Pa’l Choli · Government Cultural Campaign

This promotional campaign supported a Three Kings Day celebration organized by the Government of Puerto Rico at the Coliseo de Puerto Rico. Featuring the children’s group Atención Atención and its iconic characters, the piece combined cultural recognition with strategic public outreach. The visual approach incorporated familiar local elements, including the Tren Urbano, reinforcing accessibility and community participation while maintaining a celebratory tone aligned with the event’s purpose. I contributed as Director of Photography, supporting the visual execution of a campaign designed to generate public awareness and event attendance within a collaborative agency and government production environment.